Our Vision
To make our brand completely redundant in a world where we no longer need to think about climate change.*
Our Mission
To spark constructive conversations around the climate crisis, to break down our personal barriers to engaging with this topic and to foster belief that we can all make a difference.
*What does that actually mean?
Victory is that we stabilise global temperatures at a level that is manageable long term, importantly avoiding "uncontrolled climate change". Scientists are in broad agreement that 1.5 degrees above pre-industrial levels is a sensible target and we believe it is our best interest to heed their advice.
In order to achieve this will need to get to Net Zero and transition to a system that is sustainable long term. That won't be easy, but once it's achieved we won’t need to worry about our carbon footprint because the underlying processes behind our day to day activities won’t be contributing to the problem (i.e. we can finally forget about it).
In order to achieve this will need to get to Net Zero and transition to a system that is sustainable long term. That won't be easy, but once it's achieved we won’t need to worry about our carbon footprint because the underlying processes behind our day to day activities won’t be contributing to the problem (i.e. we can finally forget about it).