Our Values

Be Selfish - we’re passionate about creating a world that we want to live in... the same one any sane person would choose when faced with the likely alternative. We’re asking people to get behind this, not because of some sense of moral duty, but because it’s in their best interest that we succeed (no matter their background).

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Be Honest - in some ways climate change is simple, in other ways not so much. We’ll always try to communicate honestly about the level of uncertainty and by being transparent we hope to be more accountable to upholding our values. 

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Be Different - after 30 years of scientists begging for action, global emissions are only just peaking. We hope our message is different, and FACCing obviously, we hope it works.  

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Be Understanding - humans make mistakes and it sometimes takes time to come to terms with change in the light of new information. We understand why some people don’t want to engage with the issue, and we also understand why people are angry about climate change. We’re curious about other people’s point of view and always look to further our understanding.

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Why So Serious? - taking climate change too seriously, frankly, isn’t enjoyable. We are still going to do everything we can to address this issue, but we’ll always look to take a light-hearted approach in what we do.