What does FACC IT stand for?
FACC IT stands for “Forget About Climate Change In Total” and this brand exists because, frankly, we’re already sick of hearing about climate change. However, the less we do to address the issue, the quicker it gets worse and the more we’re going to be talking about it... which no one wants. We believe that, by having constructive conversations around the issue and taking meaningful steps to address it, we can eventually put this issue to the back of our minds... completely… forever… “in total”.