Part of what we're trying to do is help people have more effective conversations around climate change, and if we want to improve engagement going forward, we think it's important to try and understand why it's been poor to date. We believe this is split into three factors:

Communication Issues - issues in the way this topic has been communicated to date

Mixed/ Confusing Messages (including misinformation)

The Human Element (subconscious bias... why aren't we naturally more drawn to a topic that will likely be pivotal to our future success?)

We have 3 pieces of material that try to explain the human element of the climate issue:

1. ​The Biggest Challenge (a fundamental human problem)
2. The Optimism Equation (why optimism is a part of the problem and solution to climate change)
3. The Trump-Thunberg Scale (why we can't afford to view severity as black or white)